“A picture is worth a thousand words” is a phrase that applies to the design world. Designers create and utilize visual representations on a daily basis. Sometimes designers use photographs in their design, whereas other times, designers incorporate custom illustrations into their design. Custom illustrations can be extremely beneficial in a variety of scenarios.

Sure, many ideas, stories, can be told via just copy/text. However, they should be paired with some sort of visual representation. The more abstract or complex an idea becomes, the more important it becomes to incorporate an illustration into the design.

Even something as little as illustrating numbers or bullet points can convey that the text has an order or important list of items.

or, something even more abstract, such as the planets in the solar system, is much easier to understand when paired with an illustration to show what each planet looks like, size differences, and the order they are in.