What Is A Logo?
Logos are images, texts, shapes, or a combination of the three that depict the name and purpose of a business – to put it simply.
However, a logo can and should be more than a symbol of identification.
If designed well, it also tells a company’s story, by conveying your brand message
in a way that helps to establish an emotional connection with your target audience.
This vague-yet-nonetheless-inspiring definition can be broken down by
the following question:
What Does A Logo Do?
Answer: Most of the heavy lifting.
A logo is important for a number of reasons, mainly being that it:
1. Makes a great first impression, which invites customers to interact with your brand
2. Helps you to create a brand identity
3. Gives your company a symbol through which people can better remember you
4. Distinguishes you from competitors
5. Fosters brand loyalty
Components Of A Logo
So, creating a logo should clearly be high on your list of priorities when starting a business – but what are the elements that you can use to make it happen?
Color
Colors go way beyond aesthetic appeal – they’re the core communicators of your message. They tell your audience if you’re playful or serious, innovative or wholesome, cutting-edge or timeless and stable.
Your logo color palette can be made up of a single color or several (although we recommend staying within a two- or three-color combination). The colors you pick will later seep into other branding materials you create as well, so choose wisely!
Typography
This is basically what all of us non-design folks think of as a font; typography includes
the letters you’d see in a logo, arranged in some kind of consistent design.
You’ll find logos built around a single letter, a monogram, or even the full name of a business.
Image
An image can range from the simplest arrow to a detailed rendition of an abstract orangutan. It can be an icon, a symbol – perhaps a picture that represents something you sell or a value you stand for.
If you’re choosing to go with an image, remember that your logo will likely need to be resized depending on where it’s being placed; try to use something that looks clear and scalable.
Tagline
Situated under a logo, a tagline typically comprises of a sentence or catchphrase designed to hook your audience, or clarify what your company does.
Different Uses for a Logo
First rule of branding: Logos should be placed anywhere your product,
company, and brand are represented.
Websites
Displaying your logo at the top of your site increases your brand visibility and instantly tells consumers who they’re visiting.
Business Cards
Your branded (read: with logo) business cards are an excellent way to get your name out there and give your customers a tangible way to remember you.
Marketing Materials
Ads, brochures, product packaging, social media posts, newsletters – any time you create a marketing tool or material, your logo should be standing at attention.
Presentations
On the business side, your presentations should always include a clear indication of the brand you represent – symbolized by your logo.
Company Communications
Including logos in letters, emails, memos, and other communications reinforces your brand – not only for customers, but also for your employees – ultimately connecting your company culture with the brand representing it.
business cards
Business cards are often the first piece of marketing we have printed when we start or join a new business and with today’s digital printing techniques anyone can get professional business cards without breaking the bank. Of course, a lot of business is carried out online, so do we really need business cards? The answer is a resounding yes. Business cards are as vital now as ever. If you’re wondering why are business cards important in today’s digital world or whether yours need a refresh, read our business card blog.
Why are business cards still important?
Situated under a logo, a tagline typically comprises of a sentence or catchphrase designed to hook your audience, or clarify what your company does.
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Your business card will be the first impression many potential customers will have of your brand, your business and of you.
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Business cards are extremely effective marketing tools. A good business card will rarely get discarded and that means it is still working for you weeks or months after it’s been given and received.
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Business cards are much more personal than email or online marketing. A handshake and exchange of business cards creates a much greater impact than any online correspondence and that’s great for building lasting business relationships.
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Business cards show you’re a professional and serious about your business. If someone asks for a card and you can’t produce you’ll look amateurish and unprepared to do business.
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Good business cards get shown to others and shared between contacts and colleagues. A clever, creative, well-designed and professionally printed business card is a great way to get referrals.
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Business cards are great value for money marketing. Business cards are effective and easy to produce at little cost compared to other forms or marketing.
Letterhead Design
A letterhead is one of the most important printing collaterals in any business. More than just a means of correspondence, it is also a physical representation of your company. It can say a great deal about your brand image and is an essential part of your Company’s sales and marketing communications strategy. In addition, a well-designed letterhead lends to credibility and is a great means of displaying professionalism.
Writing letters is still a main part of business communication. A well designed letterhead can make your brand come across professionally and give the best first impression possible. People now are designing and using letterheads for their own personal use and not just at work. Many people now will use their on-line editing programmes to come up with a simple but effective design.
Finding letterhead designs that catch your breath, is pretty hard, especially when you need something top notch to see in order to have some guidelines for your project. Many companies have designers, in-house, to do their branding or imaging and a lot of people will use a specialist design agency to do all of this for them.
Overall, the letterhead provides an important addition to a brand’s image, with a simple and careful placement of it’s logo and corporate design. It’s importance must not be underestimated when working on a company’s identity and stationery.
Envelope Design
A letterhead is one of the most important printing collaterals in any business. More than just a means of correspondence, it is also a physical representation of your company. It can say a great deal about your brand image and is an essential part of your Company’s sales and marketing communications strategy. In addition, a well-designed letterhead lends to credibility and is a great means of displaying professionalism.
Writing letters is still a main part of business communication. A well designed letterhead can make your brand come across professionally and give the best first impression possible. People now are designing and using letterheads for their own personal use and not just at work. Many people now will use their on-line editing programmes to come up with a simple but effective design.
Finding letterhead designs that catch your breath, is pretty hard, especially when you need something top notch to see in order to have some guidelines for your project. Many companies have designers, in-house, to do their branding or imaging and a lot of people will use a specialist design agency to do all of this for them.
Overall, the letterhead provides an important addition to a brand’s image, with a simple and careful placement of it’s logo and corporate design. It’s importance must not be underestimated when working on a company’s identity and stationery.
PowerPoint designs
One of the benefits of using PowerPoint for business reporting is the fact that it will make it easy for you to achieve consistency. Whether you want to achieve a professional or edgy theme, among others, you can do it easily. You can change the background and font easily, depending on what is required by the presentation.