A restaurant’s menu is one of the most important internal advertising tools that can be used to educate a guest about the experience they are about to have. An instant snapshot of a restaurant and the one piece of advertising every guest will read, having an appealing, clean menu is essential to communicating your brand.
The literal definition of a menu is ‘a bill of fare or a list of food items a restaurant prepares and serves.’ Following the literal definition, one could just list the items offered on a piece of paper. However, successful chefs and restaurant owners will realize the broad and comprehensive purpose of a well-designed menu. An effective menu design should communicate the brand, the vision, the ambiance, the food & beverage offerings, and the overall experience a guest can expect to have.
The driving force behind a well-designed menu is not the designer or printer, it is the restaurant owner or chef. As the creative mastermind behind menu development, their insight, vision, and guidance are what make it a complete representation of the brand experience.
If you know the many benefits of door to door leaflet distribution over other marketing media, deciding to go ahead with a leaflet campaign can be an easy decision to make. Now comes the hard part… what to include in your leaflet and how best to design it to make the biggest impact?
Research shows that you have just 6-8 seconds to grab someone’s attention with your leaflet. People usually scan a leaflet rather than reading the whole thing, so it is vital that the design of your leaflet is not only eye-catching, but also conveys your message clearly. You want your potential client or customer to be interested or curious enough to take action or retain your leaflet rather than relegating it to the bin.
Shop Sign Design
Have you taken a moment to really think about the impact of shop signage?
Research has shown that if you do not have signage, or it is considered “inadequate”, there can be negative impacts on your business.
Did You Know
The signage of a business attracts 50% of its new customers in and there are several other statistics to highlight the importance of external signage:
1. 3 in 10 people do not know that you exist if you have no signage in front of your shop
2. Effective signage increases profits
3. For a high street business, 85% of their customers live within 5 miles of your premises and will see your signs on average 50 to 60 times per month.
4. 20% of the population move every year meaning that your signage is exposed all year around to new people.
5. Signage is a more cost-effective way of advertising your business than a newspaper advert or even TV advert.
In other words, poor or no signage at all costs your company business, connections and engagement every day.
Business Card Design
Business cards usually contain key contact details of a company. But marketers have turned these modern cards into an effective tool to drive customers. The cards are today a way to make a quick first impression on the recipients.
Despite all the technological advancements, business cards are still irreplaceable. It seems that no amount of automation is going to take their place. Most company officials keep some cards in the pocket and hand out the cards when shaking hands with the potential client. Cards come handy to promote business during a trade fair, seminar, or a business meeting.
For clients and general customers, business cards are a window to peep into a company’s possible quality of products or services. The importance is evident from some glaring facts. According to a study, an overwhelming 72 per cent of the people form an opinion about a company based on the quality of its business card.
Flyer, Brochure & Catalogue Design
Flyers are one of the most effective and affordable marketing tools for your business. All types of businesses use them. They have the power to attract new and existing customers, give important information, and help increase sales. Compared to social media, subscription emails and billboards which we’ve grown to ignore, having someone personally hand you a flyer will definitely make you take notice. Like most print products, flyers just give you that personal touch.
A brochure is a common marketing tool used to advertise a service or product offering. It takes the form of a pamphlet or flyer that is used to distribute information about something.
Brochures allow businesses to introduce new products and services to existing customers or increase their reach by advertising to new prospects. They can be handed out in person, mailed, or left at specific businesses that are willing to help you reach their customers
Catalogs are a ubiquitous part of many companies' marketing initiatives, and are one of the most powerful marketing vehicles for getting the word out about products and services. Think about it: we receive catalogs in the mail and pick them up on the way out of stores. They even come in the packages we receive, allowing us to peruse and shop after the initial sale. And many times, catalogs continue to stick around, found on our counters with dog-eared pages and favorite products circled or marked.
Magazine & Book
A popular adage says “there is no such thing as a good magazine with a bad cover”. It clearly hints the importance of an attractive cover in magazine printing. Even in the digital age, a startling cover can represent a brand in the most stylish manner than anything else.
A well-designed cover has the magic formula to create curiosity about the inside content and thus, compels to the onlooker to buy and read the stuff. Therefore, the magazine cover acts as a catalyst to bring in more sales.
We judge all the time. Our eyes are the first point of contact with the world, and in a second your brain has already decided how pleasant, or not, something is to us. We grew up being told 'don't judge a book by its cover', and yes, it still holds true when applied to the opinion we make of others. But can we honestly say that this also applies to the publishing world?
True enough, there have been many cases of books with glorious covers and insipid content, and vice-versa. Still, I think that the cover does work as a book calling card to an extent. Think about when you browse the book stalls at a fair - where are your eyes drawn to?
A marketing calendar is exactly what it sounds like: a plan that covers your marketing activities for the entire year. Like most aspects of a business plan, it requires some initial investment in time and resources, but it pays off later. The time when the marketing calendar is most useful is precisely the moment you have the least time to think about self-promotion.